Key Responsibilities

• Partner with the field force to ensure flawless execution of tactical marketing initiatives.
• Gather and analyze field insights to refine and optimize brand strategies.
• Drive omnichannel campaigns aligned with territory plans using digital and real-time data tools.
• Leverage AI tools to enhance campaign performance and customer engagement.
• Monitor KPIs and field feedback to assess and adjust marketing tactics.
• Conduct market analysis to identify trends, stakeholder needs, and growth opportunities.
• Translate strategic direction into actionable marketing plans that meet business goals.
• Collaborate with Medical and Access teams for integrated planning and execution.
• Support field force training to ensure alignment with brand strategy and messaging.
• Track competitor activities and market dynamics to inform tactical decisions.

Essential Requirements

• Bachelor’s degree in Life Sciences, Marketing, Business Administration, or a related field.
• Minimum of 2 years of experience in marketing or field-based roles.
• Prior experience in oncology, preferably within the breast cancer therapeutic area.
• Proven ability to execute, monitor, and analyze tactical marketing plans.
• Fluency in both Spanish and English, with strong communication and presentation skills.
• Strong project management and organizational capabilities.
• Demonstrated ability to work cross-functionally and influence without direct authority.
• Analytical mindset with a focus on execution and digital tool utilization.

Desirable Requirements

• Experience working with AI-driven marketing tools or digital health technologies.
• Exposure to regional or global cross-functional collaboration in a pharmaceutical setting.